Gourmet English: Trick Four: The use of Time.Time like an ever roll...

Gourmet English: Trick Four: The use of Time.Time like an ever roll...: Trick Four: The use of Time. Time like an ever rolling stream moves forward. The latest is the best. Modern is a good word. Why? Because e...

Trick Four: The use of Time.

Time like an ever rolling stream moves forward. The latest is the best. Modern is a good word. Why? Because everything gets better and better as time flows forward.
So make sure that you put your idea, your passion into a modern setting. The next thing. New.
My mother worked in a kitchen with a brick boiler for boiling hankies (remember them?) and the gas stove produced the foul smell of “lights” cooking for the dog's dinner. At one stage, I remember, we had fleas!
That, today is a joke situation for tv comedies.

 
Why? Because things get better over time.

• So words like new, young, visionary, progressive, up to date, youth, modern are good words to use.
• So words like old, reactionary, out of date, stale, British Empire, historic are bad words to use.

Things, as Mr Blair proved, can only get better.
Here are just two examples of the use of time to convince people:

Now is the time to act, don't just sit there all miserable. Our kids have a very uncertain future, what excuse are you going to make when they ask why you didn't do something about it? (Global Warming).

Bring the children in! It always works. Especially with Climate Change. Notice how I deliberately used the out of date words (Global Warming) to show how the modern words (Climate Change) are the approved ones.

Here is the second example of the use of time to sell your product:

Morning! 2 days left until the winners of the Muddy Stiletto Awards are announced !!!! Please vote for Lolly and Mitch as best women’s fashion store in Herts and Beds !!! All votes were set back to zero when finalists were announced so even if you voted to nominate us you’ll need to vote again for us to stand a chance of winning ! Would be so grateful. 💗💗💗💗💗 just click on the link and type in your email address, they’ll send you a link to vote!!! THANK YOU , 😍

Set an expiry date to make people get up and do it. (Note all the nice hearts and smileys – see Trick One: Association.)

Modern words, of course, are much better than old ones. Get with it! Don't know any?
https://www.urbandictionary.com


In these short paragraphs, you have all the ingredients you need

right now, in the 21^st century.

Gourmet English: The Third Trick: The first trick is to associate n...

Gourmet English: The Third Trick: The first trick is to associate n...: The Third Trick: The first trick is to associate nice things with your idea and to associate nasty things with the opposition. This wor...

The Third Trick:

The first trick is to associate nice things with your idea and to associate nasty things with the opposition.
This works with people too.
Of course, if Prince William, for example, decides to support the mentally ill, lots of people will follow his lead. The centre pages of, for instance, the Daily Mail are full of exemplary celebrities advising readers what to wear, what to look like, what to like, what to dislike.
Follow their lead and stay safe!

Now let's take that one step further.

The French put it best: C'est normal.
Everyone does it!

Please read this hand-out:

If you discover that you have a pregnancy that you feel you are unable to continue with, we will be here to support you to make a decision that is right for you.
We are an independent healthcare charity which for more than 50 years, has been advocating and caring for women and couples who decide to end a pregnancy.
Nearly all of the women we see have their care paid for by the NHS. We are the leading specialists of abortion advice and treatment in the UK, taking care of almost 80,000 women each year in over 70 reproductive healthcare clinics nationwide.

In sales this is called the assumption closure. You just assume a sale. So that is the end of the matter. Abortion – right or wrong? Don't ask! Everybody does it! It's normal.
Oh - and never forget the stats:

50 years. 80,000 women. 70 “reproductive healthcare clinics". 

That proves it is quite normal. (Why is getting rid of a baby "healthcare"? Or "Reproductive"?)

Allow me, please, to shock you.

I would like to remind you, before you read this that I have Jews in my own family and that I was brought up in a school where there were a lot of boys from the East End too. An, yes, I had to read it twice to see if it really was that wicked.

"Whoever had the occasion to be an eye-witness during the slaughtering of animals or to see at least a truthful film on the slaughtering - will never forget this horrible experience. It is atrocious. And unwillingly, he is reminded of the crimes which the Jews have committed for centuries on men. He will be reminded of the ritual murder.

"History points out hundreds of cases in which non-Jewish children were tortured to death. They also were given the same incision through the throat as is found on slaughtered animals. They also were slowly bled to death while fully conscious"- Der Stürmer, July 1938

All these anti-Semitic lies must be true: everyone knows! Everyone believes it! This is the official Nazi government newspaper for heaven's sake!
End of argument.
What utter rubbish that is. Nevertheless it was even taught (and believed) in schools throughout Germany and even, I am afraid, in England that the "Elders ofZion" caught Christian children and murdered them in the Kosher manner.

I could give examples of the assumption clause from all sorts of very debatable places. Euthanasia clinics? Hare coursing? Suicide and self harm websites? Jimmy Savile was made a popular knight of the realm because, at the time, everyone knew he was a saint.
I am sure that you can think of several more examples...

This third trick is so powerful that we have to expose it whenever we come across it.
“Everyone” can be badly wrong.



(PS Did you notice my clever use of Trick One?)

Gourmet English: Trick Two: Use Grammar wisely – and how to takeris...

Gourmet English: Trick Two: Use Grammar wisely – and how to takeris...: Trick Two: Use Grammar wisely – and how to take risks! If you are making a serious argument and get the grammar wrong, then you look an...

Trick Two: Use Grammar wisely – and how to take risks!

If you are making a serious argument and get the grammar wrong, then you look an idiot. People will not correct you though, because they will themselves make typos and then look very stupid indeed. Also it's rude.
Here are a couple of examples:

So we are now asked to believe that the European Council will pull the lever to eject the UK on the very last day of the old EU Commission.Dont the enthusiasts for juncker rule think that might not be a terribly good end and beginning and eject the EU into a pile of criticism?

Judging by the rest of the comment – I'll make it anonymous – these are typos. So I still take the comment seriously.
But this next comment is simply illiterate:

There is one benefit a new broom can bring, its a new approach to the red lines.
At the moment they are all sounding off on the hardest of hard Brexit because that is what the grassroots want to hear.
Lets say Boris actually got his hands on the Crown he is shameless enough to u turn on whatever type of Brexit he is proposing today. And unlike Theresa May he will try and sell his reasons for doing so.

Grammar matters! If you turn up to a law court dressed in a dirty t shirt and jeans, it shows disrespect. If you comment in appalling English. That matters too. It shows disrespect for the blogger.
So people will not read what you write.

Here are some tricks for you to consider:

Nouns: if you want to be clever, use a noun instead of a verb.

“he is shameless enough to u turn”.

Or use a verb instead of a noun:

“We are aiming to meet our target of 100 new builds”

Or what about using nouns as adjectives?

“...which will identify projects and appropriate delivery partners...”

Or adjectives as nouns?

“Objectives of the demographic are:”

Or make abstract nouns plural?

“We observe many kinds of behaviours in the mentally ill.”

If you do this, it makes you look clever. Psychologists do it all the time. So long as you put “syndrome” on the end: RBS (Restless behaviours syndrome), ADS (Anaerobic disorders syndrome).
People who are gourmets in the English Language do not lower themselves like this.

We banquet on the simple.

Gourmet English: Read this:Jack Reacher caught the last of the su...

Gourmet English: Read this: Jack Reacher caught the last of the su...: Read this: Jack Reacher caught the last of the summer sun in a small town on the coast of Maine, and then, like the birds in the sky ab...

Gourmet English: Over the next coupleof weeks, I hope to present ce...

Gourmet English: Over the next coupleof weeks, I hope to present ce...: Over the next couple of weeks, I hope to present certain tricks which will help you win your argument, whatever that may be and wherever tha...

Over the next couple of weeks, I hope to present certain tricks which will help you win your argument, whatever that may be and wherever that may be.

If you are passionate about climate change, for instance – either way – this may help. If you have strong feelings about Boris, Nigel or Jezza, then this could help too. If you feel very strongly about the President of the USA, this may be of help too.

It also works if you are trying to sell something.

Trick One: Association.

How to win your audience.

Start with a smile.
Yes, yes, I know. You know it all already. But can I be allowed to expand a little? This is based on Aristotle's brilliant Rhetoric after all…

Association! Works every time. Salesmen know this. Saleswomen know this.

“How are you feeling today Sir? Good? Lovely weather isn't it, even the sun is shining!” Salesman smiles. Exclaims: “Wow! Have you seen this jewellery? So you have come here from Hunstanton?”
“Yes, actually.”
“Lovely place. My Mum comes from there. Is this your wife?”
“Yes, she is. We have been married for twenty years next year!”
“Wonderful!” Salesman smiles appreciatively.
“And let me ask, are you still in love?”
(Man looks at wife.) “Of course we are!”
General laughter.
“Which one do you fancy Sir…”

Of course, the opposite works just the same for destruction.

Example:

Mrs Thatcher was in office well past the menopause. She stayed in office well past her sell-by date and introduced the fatal poll tax which led to rioting in the streets. 

Queen Elizabeth I still ruled at a ripe old age, her wrinkles painted over with white lead and her wooden false teeth clacking as she spoke, yet still she remained in office. 

Mrs May said she is going to resign soon. As Prime Minister she has stubbornly held to her view that Brexit means Brexit. Like Mrs Thatcher, like Queen Elizabeth I, she too is still in office.

Example:

Anti Semitism: of course, holocaust deniers exist! Of course they do! But holocaust denial is just that: holocaust denial. And we all agree denial is wrong. When people feel so unsure of themselves that they can deny that tens of millions of Jews were deliberately exterminated just a few years ago, they really do need locking away. Holocaust deniers? They need help.
Now let's think about something completely different shall we? 

Our children are being taught, quite rightly, at school that humanity itself faces extinction. Climate change is happening as all scientists agree – except of course for a few climate change deniers.

Example:

Brexit? We have to cancel it. It is destroying the country and setting people against each other. Let's look at the last time there was a referendum in 1973. We voted quite rightly to remain in the EU, (or the EEC as it then was.) Over 70% of Britons voted against Enoch Powell, a man who even in those days was a firm Brexiteer. and Enoch Powell was also a racist.

• Think what you are trying to support or sell. Now think of nice things which you want to associate with it.
• Think which ideas you need to attack. Now think of some horrid things which you want to associate with them.

Works every time.

Gourmet English: Read this:Jack Reacher caught the last of the su...

Gourmet English: Read this: Jack Reacher caught the last of the su...: Read this: Jack Reacher caught the last of the summer sun in a small town on the coast of Maine, and then, like the birds in the sky ab...