Trick Four: The use of Time.

Time like an ever rolling stream moves forward. The latest is the best. Modern is a good word. Why? Because everything gets better and better as time flows forward.
So make sure that you put your idea, your passion into a modern setting. The next thing. New.
My mother worked in a kitchen with a brick boiler for boiling hankies (remember them?) and the gas stove produced the foul smell of “lights” cooking for the dog's dinner. At one stage, I remember, we had fleas!
That, today is a joke situation for tv comedies.

 
Why? Because things get better over time.

• So words like new, young, visionary, progressive, up to date, youth, modern are good words to use.
• So words like old, reactionary, out of date, stale, British Empire, historic are bad words to use.

Things, as Mr Blair proved, can only get better.
Here are just two examples of the use of time to convince people:

Now is the time to act, don't just sit there all miserable. Our kids have a very uncertain future, what excuse are you going to make when they ask why you didn't do something about it? (Global Warming).

Bring the children in! It always works. Especially with Climate Change. Notice how I deliberately used the out of date words (Global Warming) to show how the modern words (Climate Change) are the approved ones.

Here is the second example of the use of time to sell your product:

Morning! 2 days left until the winners of the Muddy Stiletto Awards are announced !!!! Please vote for Lolly and Mitch as best women’s fashion store in Herts and Beds !!! All votes were set back to zero when finalists were announced so even if you voted to nominate us you’ll need to vote again for us to stand a chance of winning ! Would be so grateful. 💗💗💗💗💗 just click on the link and type in your email address, they’ll send you a link to vote!!! THANK YOU , 😍

Set an expiry date to make people get up and do it. (Note all the nice hearts and smileys – see Trick One: Association.)

Modern words, of course, are much better than old ones. Get with it! Don't know any?
https://www.urbandictionary.com


In these short paragraphs, you have all the ingredients you need

right now, in the 21^st century.