Gourmet English: Congratulations!

Congratulations!

You have now passed from Beginner to Intermediate!
So here is the next awesome course of Gourmet English.

Intermediate: Trick One: Listing and design.

We have already described the way you sell your idea. It is by listing the advantages.
So to sell, say, Brexit, you can talk about democracy, about freedom, about saving money, about parliament being freed up. One neat paragraph each.
Or to sell a new EU referendum you can talk about people power, about saving the economy, about dear old Mr Juncker, about the joys of Ibiza in the summer. One neat paragraph each.

Let's go one step further.

Some people do it like this:

• people power,
  
• about saving the economy,
  
• about dear old Mr Juncker,
  
• about the joys of Ibiza in the summer.
  

Or this:

1. democracy,
   
2. about freedom,
   
3. about saving money,
   
4. about parliament being freed up.
   

The good points about this are that busy people can skim through quickly. So it might be a good trick for, say, your MP or for your local School. The drawback, of course, is that the points do not bite home. They are just, frankly, a boring list.

I once made the mistake of reading Mein Kampf when I went for a job interview. (I didn't get the job when I was discovered reading it while waiting outside the interview room.) This is what the book actually looks like:

Finally, the more bureaucratic the corporative enterprise becomes, the more dependent does the status of its white-collar employee become. That is the economic fundament upon which National Socialism rests. The middle classes, the peasants, and the white-collar employees want the economic situation which existed in pre-War days: to be healthy beings with less embarrassment than seems possible to the
'upstarts'.
For an upstart is anyone who, through his own energy,
works his way up from his previous social position to a
higher one.

Oh dear! Muddle and more muddle. It sort of drifts around all over the place. Unorganised, rambling thought. Page after page...
No wonder so few people read it!

Here is how to do it:
(each of the listed points has been discussed, in that order, in the preceding clearly marked paragraphs). To make it clear, I have added the numbers myself:

Many Leave voters see Brexit as a great opportunity. 

1.With the right budget the UK economy could perform better. 

2. Now is the time to stop the monetary and fiscal squeeze, to back private sector growth with the right tax cuts, and to back public sector service improvements and investment growth where it is needed. 

3.The sooner we have a stimulus budget based on the Brexit bonus the better. 

4. World economies are slowing. Now is a good time to give things a boost.

It really pays to organise thoughts before starting to write. Notice how each of the tricks in this very blog is carefully organised and numbered.



Gourmet English: Congratulations!: